Brazil is the second country on the list of countries with most use of social media, only behind the USA. Alone it is responsible for 10% of the time spent on social media worldwide, and the average Brazilian uses the internet for at least 5 hours. However, Brazilians also spend approximately 4,5 hours per day watching television. Which combined with the time on the internet, consists of 9,5 hours per day spent with information being poured into our brains.
Recently, I also did a research and found in a ISAPS international survey that Brazil and USA are also countries that dispute the top of rankings regarding the biggest percentage in number of aesthetic/cosmetic surgery. Both are also top ranking countries regarding percentage of population diagnosed with depression, Brazil holding 7th (14% of total population, 66% of which are women) and USA holding first (with 17% of population). Though these are complex social issues which I could not dream of knowing for sure - and thus all I rant about from here on, is mere speculation - I find it hard to believe that these issues are non-related.
Although social media has it's importance as a means of communication and for news to be shared - since I do not watch television, it's how I keep up with news about the world and scientific field news - priorities in social media are pretty messed up. When considering the aspect of people posting about their own news, the internet is merciless. If someone posts something about how they actually feel, naïvely answering facebook's question "How are you feeling today?" or "What's on your mind?", brace yourself, because if you are not praising your own life, showing how awesome you and your events are, or exhibiting your looks, skills or intelligence, brace yourself. If you are feeling discouraged, weak and present an honest description, people tell you to talk to a psychologist instead of facebook. This is the internet. There is no room for the weak, for the ordinary, for the unhandsome.
Studies have been made that show that it is easier to be honest (and, often, hurtful) through technology because it depersonifies people. It is easier to show hate through a computer screen than it is to a human made of flesh and bone. It is easier to shame, curse and threaten a thumbnail picture and name than it is to someone standing in front of you. It makes it harder to develop empathy when there is no emotional feedback when interacting through indirect means of communication.
What this means, is that involuntarily we begin to build an internet alias, the person we want to come across as being. An alias?, one may ask. But that is my name, and those are things happening in my life, I am not lying! Yes, but there is plenty of omission. The pictures posted only consist of the best angles, the best pictures. The stories posted are only the praiseworthy. The thoughts posted are only the popular ones among followers, seeking interest and likes. Humans are social beings, and we crave acceptance and attention.
Scrolling down your timeline suddenly becomes a depressing activity: reading about everyone's awesome lives, how happy they are, how much they have achieved, how good looking they are, you start to wonder: what is wrong with me? Why do I not feel happy like that all the time? Am I doing something wrong? So you start to try to fit in by, rather than presenting who you are, the image that you want to portray.
The alias constructed may have many forms. It may showcase your beauty - through plenty of selfies, or it can show how cultured you are by the quotes posted. It can show your awesome life through pictures of trips, holidays, parties and events. Look at how popular, smart and beautiful I am. Look at all the friends I have. We behave mostly like children craving, instead of little stars of praise, we crave thumbs up and likes. We begin to believe that our value is in what we post.
What this means is that all people have this unspoken agreement to only post things that exalt themselves, pats their pride and satisfies - even if merely by illusion - the inherent human need to be loved.
Truthfuly, this is purely symptomatic of our context. After our minds being numbed down for 39.58% of our day, through advertisements in television and on the internet, we take up marketing too in our social interactions and try to pour into other people's minds the need of interest in you, and reasons why you are important, influential, successful, happy. We advertise ourselves as though we were a product to be consumed. But that is the very issue. We are no longer people. We are products.
This permeates not only social media and internet interaction, but it spreads into our other interactions too. We may try to fit the image as much as possible - and in come fake fabricated events, shallow relationships that never reach the real people, plastic surgery, make up and clothing to portray that image we want to get across. Our life becomes a constant show and spectacle because we fear how people would react if we were to show our real selves.
Eventually, the show can't go on. Either we break under the pressure - causing all sorts of psychological issues and, many times, suicide - or the image cannot be fabricated. Perhaps we age and our intelligence is not as it was, our looks age and we are no longer young and beautiful, we lose money and become uninteresting, obsolete.When people realise we are not actually what we pretended to be - that we are humans made of flesh and blood, that have emotions, hurt, a complex history, we are treated like a product that did not fit the advertised qualities. The logic of purchasing and using a product for self benefit ('the costumer is always right') is transported from the marketplace into the way we interact with each other.
The same way we were taught that others are perfect products, and were merciless in our judgement, this comes back to us. Ultimately, like the product we made ourselves to be, we are used, consumed and discarded. And so a cycle of hatred, lack of love and empathy and, in the end, loneliness begins to take its toll; although humanity never has been so connected as it is through so many means of communication, none of our 800 friends are anywhere within sight - except that handful that know you are more than a source of news, status, or looks. Those that know you are human.
How can we break the cycle? How can we break social media addiction? The addiction to the illusion of acceptance? How can we stop drowning our minds in produced information and concepts that murder our relationships and humanity?
The internet ends up making us exalt ourselves, and the qualities exalted are generally individualistic and self beneficial: beauty, wealth, intelligence, status, etc. However, by changing our basis of values in our mind, instead of aesthetic surgery, we end up doing mind and soul surgery - we change the things that are important. By regarding virtues such as faithfulness, gentleness, patience, love, as higher, and by seeking such virtues, the focus changes entirely from one's self to the other. What happens is not that all the other qualities cease to exist; they may still exist, but they are not important for someone to have value. And too, if they do exist in a person that has other virtues as priorities, they are not used for self benefit: the intelligence and wealth can be used in favor of others, for example. Beauty ceases to be a competition, and can just be something pleasant to be appreciated - but definitely does not change or define the value of a person. And in a society that every advertisement highlights how important you are and how this product will benefit you, and make you be loved and appreciated, changing the way we interact with each other by seeing the other as the focus, the one to be exalted, is a rebellion in itself. And, perhaps, all that needs to happen to begin a revolution.
Nenhum comentário:
Postar um comentário